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| BOSL Fashion Week 2009 |
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For Immediate Release Test Lab for Global Fashion
(Second Life, Aug. 8, 2009) The elegance and glamour of BOSL Fashion Week is the talk of the virtual world, especially in Second Life where couture designers from around the globe have converged on Couture Boulevard and Patch Thibaud Auditorium to dazzle audiences with their Fall 2009 lines. “This is a unique opportunity to showcase and see fashion trends that will soon sweep the virtual world and ultimately the real world,” said Best of SL CEO Frolic Mills, who recognizes many advantages to the virtual fashion industry. “It is amazing how many new designs on the real life runway have their roots in the virtual world,” Mills said. “This is a great environment to test what will sell and to do it in a competitive arena with a minimal investment of resources.” Thousands of fashion divas are experiencing a full schedule of runway shows over the coming week. All of this is free to those who wish to attend -- another boon for the fashion-starved public that has done much belt tightening in these tough economic times. Fashion Week Director Kay Fairey, who is a fashion writer in real life living in Tokyo, said “None of us are immune to the financial stresses that have swept the globe. But one of the very nice things about virtual fashion is that it is so affordable to outfit your avatar in the latest couture. We see many fashionistas turning to virtual reality to get their fashion fix.” The event kicked off today with the first of three new labels slated to debut during the week. The first show was Violator with designer Soraya Vaher. Other labels to be featured on four amazing new runways specially constructed for Fashion Week are Italian Couture at Renaissance Center, Milky House Japanese Couture at the Boulevard, the new shoe collection of Phoenix Rising and Nardcotix at PTA, KWZ by Kariwanz Felisimo at PTA, Nonna Hedges and Mami Jewell at Fantasy, and Lady Thera with Couture Art at PTA The week will culminate with a tribute to Coco Chanel on Aug. 16 and the show will be nothing short of spectacular. More than 20 designers will create their own fresh view on a favorite Chanel outfit, and one lucky avatar will walk away with the entire Chanel collection. To learn more about the daily events of BOSL Fashion Week, visit the website, theBOSL.com. The Best of SL Magazine, founded by publisher Frolic Mills, is one of the leading magazines in Second Life. With a subscriber base of over 80,000 people and hundreds of distributions points around the grid, it is estimated that more than 120,000 people view BOSL Magazine every month. The magazine, run by editor-in-chief Umberto Giano, employs a staff of 37 writers, photographers, and editors, producing articles of interest on topics ranging from fashion to lifestyle and business to biographies. With more than 10,000 hits a week, the magazine's website, http://www.thebosl.com, is fast becoming one of the internet's most popular Second Life-based websites. To obtain an advertising rate card, contact Frolic Mills in-world or Umberto Giano at umberto_giano<at>yahoo.com.
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Best of Second Life
