The Pop Explosion! All Day Friday, April 16th

PAL CEO Claus Uriza
The Pop Art Lab put on an amazing show to celebrate the grand opening of its innovative and futuristic music sim. The amazing machinima and music events began Friday April 16th, noon and lasted to midnight. There were two openings – both hosted by Pop Art’s own Persia Bravin. The opening ceremony featured words from PAL CEO Claus Uriza, as well as guest speaker Dusan Writer of Metanomics fame. Writer reflected on the wonderful virtual world in which we are “are producers of content, ” jesting about his early noob experiences with finding decent prim hair and shoes. Then he continued, “I saw my first music event,” and became enamored by all the incredible sims in SL. It is from those experiences and more, that he cherishes what PAL represents. He shared his amazement of the new Pop Art Lab, and how it symbolizes the birth of virtual mediated experiences to come.

Dusan Writer

Treet TV's CEO Wiz Nordberg
Treet TV’s CEO Wiz Nordberg was on hand for some opening remarks during the European open. He reviewed some key historical media moments relevant to the birth and renewal of PAL, and made note of Treet’s long-standing relationship to the lab.

Persia Bravin & Emily Hifeng
A particle show from Abstract Baroque set the stage for the machinima viewing segment of the event, and Abstract left nothing to the imagination!

Abstract's Particle Show

The PAL machinima contest was intended as a time capsule to capture the memories of the former sim, and it provided an open space for machinimatophers to unleash their creativity as the new space was being constructed. The machinima entries were brilliant and rich in color, and really telling of what PAL is about about – music, innovation and wild imagery of a virtual future encapsulated through a creative arts venue and its creators. PAL CEO Claus Uriza was awed by the ideas and presentations of the contestants, and the grand prize was established at $100,000 for top machinima.

Screenshot from Rysan Fall's machinima entry

Screenshot from Toxic Menges' Machinima entry
If you missed the European Open, you have another opportunity to catch the on-going celebrations tonight. The US Open kicks off 7PM SLT, and will presented via webscast live by Treet.TV.
Host: Persia Bravin
7:00 PM/SLT: Opening Ceremony presenting the new sim designs and creators: Claus Uriza CEO and guest speakers Draxtor Despres and Wiz Nordberg CEO of Treet TV.
7:30 PM: Live screening of machinima entries in L$100,000 contest
8:15 PM: Winning machinima announced by Jeska Linden
8:30 PM: Skye Galaxy-Live Music
9:30: PM: Starflower Orbit-Live Music
10:30 PM: MoShang Zhao-Live Music
11:30 PM: DJ Fine Caliber
Machinima Entrants
Rysan Fall, Toxic Menges, Glasz DeCuir, Binary Quandry, Larkworthy Antfarm, Ormand Lionheart, MinDBlinD Setsuko, Iono Allen, Pickles Karu, Delgado Cinquetti, Michelle Leckrone, Ketk Petrov, al Peretz, Aaron Ishelwood, tutsy Navarathna.
Musical Talent
Redzone, Starflower Orbit, MommaLuv Skytower, Skye Galaxy, MoShang Zhao, LANCE Rembrandt and DJ Fine Caliber

MommaLuv Skytower
Attendees included Xray Haller (PAL staff), Rico Wills (PAL staff), Chibi Lexenstar, Toxic Menges, Glasz DeLuir, Editorial Clarity, Temperance Kellman (BOSL Radio Executive), mandal Vlodovic (Research Island Denmark), Iono Allen, Binary Quandry, Emily Hifeng (PAL Manager), Bevan Whitfield, Chantal Harvey (MMIF CEO).
POP ART LAB is an entirely immersive environment exploring the viability of virtual worlds as an alternative music performance venue. It weekly streams 10 to 20 new CDs full length across its sim. Drop by sometime!
For more info, go to http://www.popartlab.com
- Soni!